> ## Documentation Index
> Fetch the complete documentation index at: https://docs.spinnable.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Analytics

> Website traffic and user behavior analytics

# Google Analytics

**Access website analytics data to track traffic, user behavior, and conversions.**

***

## What Your Workers Can Do

Workers can access your Google Analytics data to help you understand your website performance, track marketing campaigns, and identify trends—perfect for marketers, business owners, and growth teams.

**Popular use cases:**

* Pull traffic reports and visitor statistics
* Analyze user behavior and page performance
* Track conversion rates and goal completions
* Monitor campaign performance and attribution
* Compare performance across time periods
* Identify top-performing content and pages

***

## Authentication

**Type:** OAuth 2.0

Sign in with your Google account—Spinnable receives secure access to your Analytics properties.

***

## Example Workflows

**Get traffic overview**

```
"Show me last week's website traffic—total visitors, page views, and average session duration"
```

**Analyze campaign performance**

```
"Pull the performance data for our paid campaigns this month: sessions, bounce rate, and conversions by source"
```

**Identify top content**

```
"What were our top 10 most visited pages last month and how long did visitors spend on each?"
```

***

## Related Tools

* [HubSpot](/tools/hubspot) - Marketing and sales CRM
* [Mailchimp](/tools/mailchimp) - Email marketing campaigns
* [Google Sheets](/tools/google-sheets) - Export data for custom analysis