> ## Documentation Index
> Fetch the complete documentation index at: https://docs.spinnable.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# Mailchimp

> Email marketing and campaign management

# Mailchimp

**Segments audiences, crafts campaigns, analyzes open and click-through rates.**

***

## What Your Workers Can Do

Workers can manage your Mailchimp email marketing by creating campaigns, managing audiences, tracking performance metrics, and optimizing email strategies.

**Popular use cases:**

* Retrieve campaign performance metrics
* List and segment audiences
* Send campaigns
* Track open and click rates
* Analyze subscriber engagement
* Generate marketing reports

***

## Authentication

**Type:** OAuth 2.0

Sign in with your Mailchimp account—Spinnable receives a secure access token.

***

## Example Workflows

**Campaign performance**

```
"Show me the performance of our last 3 email campaigns: open rate, click rate, and total conversions"
```

**Audience insights**

```
"How many subscribers do we have in our 'Premium Customers' list? What's the average engagement rate?"
```

**Monthly report**

```
"Generate a monthly email marketing report: Total campaigns sent, average open rate, best performing campaign, and subscriber growth"
```

***

## Related Tools

* [HubSpot](/tools/hubspot) - Alternative marketing automation
* [Gmail](/tools/gmail-send) - Direct email
* [Google Sheets](/tools/google-sheets) - Export campaign data